More than 40 students and academics attended the conference the Spanish doctor, Cristina Calvo, who, at the moment, is also working with a research group of LICSA-UFRO, held.

The Laboratory of Applied Social Sciences of the Scientific Social Science Nucleus and Humanities, in cooperation with the Faculty of Engineering and Science and the Faculty of Law and Business at the Universidad de La Frontera, offered this conference to students and academics in order to get to know and analyze the latest marketing tendencies.

This initiative is the result of the wish to create a space where to introduce the students into the analysis of the new markets and strategies for the development of brands and companies. This is why Cristina Calvo, an academic with a PhD in economics from the University of A Coruña in Spain, came to the UFRO.

The participation of the Spanish expert was financed by the University A Coruña and now she is going to be part of a research group of LICSA-UFRO during her postdoctoral stay at our university for a month. The objective is to create a joint project with the other academics.

CONFERENCE

This is the first time Dr. Cristina Calvo holds a conference at the UFRO and the aim is to present relevant aspects in marketing, such as business communication or product and service strategies and distribution in today’s market.

Sustainable marketing is the tendency of companies in Europe, since the society and environment benefit from it. Regarding this, the Spanish academic claimed that “the tendency is that, if you want a product to be accepted, you have to offer a product that respects its environment. In Chile, some brands that stand for sustainability are well positioned.”

In this respect, the LICSA coordinator, Dr. Sonia Salvo, pointed out that “the students deserve to go to a conference held by a world-class expert with experience in marketing, an expert who – in this case – worked for about ten years in this field, for the brand Carolina Herrera.”

LICSA COOPERATIONS

During these years, LICSA-UFRO organized several conferences with experts in different fields, such as business, statistics, business strategies, etc. The precise objective of this series of presentations is that the students get an insight into the different areas of applied social sciences.